Manhattan, NY, May 9, 2014 – Andrew Fabrikant & Sons, (fabon5th.com) a nationwide leader in diamond and estate jewelry buying, launched its first national ad campaign this month. The campaign, which is running in the top ten markets and includes publications such as The New York Times, Los Angles Times, Miami Herald, and Chicago Tribune, will help people identify and connect with reasons why they should sell their diamonds and estate jewelry.
There is a common misconception that jewelry whether it be a diamond necklace, a gold or stainless steel Daytona Rolex, an engagement ring or a family heirloom to name a few, is sold in times of desperation and the money is used for something spontaneous and irresponsible. However, we see people selling diamonds and their jewelry for many positive and rewarding situations. Whether if be to start a retirement fund, to fund a child’s education, to pay for a family vacation or to buy something that is more your taste, the money received from selling unused jewelry can usually be put to better use than having something sitting in a safety deposit box.
One headline of the campaign, “Getting divorced? Then why stay married to your jewelry” speaks to the 800,000 women who get divorced each year and aren’t sure what to do with their engagement ring, wedding ring, and other jewelry from their ex-spouse. Another ad speaks to parents who are trying to fund a college education “It’s time for your kids to get an education on jewelry.”
The campaign, which is being run by Pere360, an NYC-based advertising agency, will start with print and on-line and expand into out-of-home, radio, TV and local cable. No budget has been released yet.
“We want this ad campaign to do more than attract attention,” said Glenn Pere, President and Creative Director of Pere360, LLC. “We want consumers to identify with different touch points and real life situations that seem to be daily occurrences.” PERE360 is an agile agency generating adaptable ideas with the breadth and depth to ignite culture.
Andrew Fabrikant & Sons (FabOn5th.com), are nationwide leaders in diamond & estate jewelry buying. They specialize in signed and unsigned estate jewelry (pre-owned jewelry), diamonds, watches, gold and other fine jewelry from anywhere in the United States. With four generations and more than 100 years in the jewelry trade, they have an established name of assessing each item of jewelry not only for its intrinsic worth but its aesthetic value, its market desirability, and history. Andrew Fabrikant & Sons will guarantee any and all purchases for quality and price. For more information call 1-800-570-Gems or visit http://fabon5th.com.